Hello I’m Ilaria, Freelance Copywriter and Creative Director based in Bergamo, Italy. In the past years I've worked with local and global clients creating campaigns for Coca-Cola, L’Oréal, Chevrolet, Grom, Pam, OVS, Bauli, Nestlé and many more. Are you looking for a creative collaboration? Drop me a line!
For Elvive, the haircare brand by L'Oréal Paris, we created a manifesto campaign that shows how stereotypes affects women's life and how beauty can help each woman to find the best way to express who she really is.
A pitch for the new positioning of Gorgonzola, one of the most famous Italian cheese. We found a new look and feel, using colorful and graphic elements and a fun, playful payoff "Se fa gola è Gorgonzola". The idea is to give this classic, a new smart and appealing tone of voice, showing yummy recipes.
Senior Art Director: Angela Stasolla Senior Copywriter: Ilaria Frigeni
For the launch of the new range of L'Oréal eyeliners, we created a colorful social and TV campaign in order to underline how make-up can empower people. 4 ambassadors, 4 Italian icons: a paralympic champion, a social influencer, a writer and a radio speaker. Different women with a common desire: turn up the volume and make their eyes tell a story.
Senior Art Director: Angela Stasolla Senior Copywriter: Ilaria Frigeni Director and Photographer: Paolo Santambrogio
Nine videos for ITA AIRWAYS social channels to present nine different Italian destination and show Italian cities from locals' point of view. A colorful and joyful dip into Italian culture. Watch more: GENOVA > bit.ly/41V4e0U FIRENZE > bit.ly/4iGVvGS BOLOGNA > bit.ly/4iHfnJZ TORINO > bit.ly/429fmYi BRINDISI> bit.ly/4220via
Senior Art Director: Danilo Lavizzari Senior Copywriter: Ilaria Frigeni
The campaign starts from a simple and very Italian insight: food is always a matter of discussion for Italian people. So what's better than have lunch or dinner with Coca-Cola, with its unique and special taste everyone loves.
Senior Art Directors: Angela Stasolla - Andrea Gessa Senior Copywriters: Ilaria Frigeni - Andrea Piovesana Director: Fran Torres
For TILT COMPUTER, a design-led web development and technology studio, I studied a naming proposal that could be catchy and easy to remember. The word "tilt", usually used in Italy too, refers to something that suddenly destroys the order giving people the possibility to establish a new one, looking for new solutions. It's an interruption that calls for fresh ideas and in order to build websites driven by creativity.
In 2023, I took care of Dirama social channels, writing posts on Instagram and Facebook. Dirama is a little festival about nature and territory powered by Legambiente. The event takes place every summer in Bergamo and gives people the opportunity to enjoy different experiences for free: from birdwatching to forest bathing, from night walks in the woods to workshops for kids and much more. https://www.instagram.com/dirama__ https://www.facebook.com/dirama.officinadirelazioni/
Senior Copywriter: Ilaria Frigeni Graphic Designer: Francesco Chiaro Illustration: Alessandro Adelio Rossi
Communication makeover for the Sushi Daily kiosk in Oriocenter, Italy. The idea is to make the kiosk stand out in the overcrowded scenario of the mall, thanks to a fun tone of voice and and a colorful look&feel that can be catchy for tourists, too. Senior Art Director: Adele Marrone Senior Copywriter: Ilaria Frigeni
In 2018, Pam celebrated its 60th anniversary with a travelling event in some of the most important Italian cities, showing how PAM has always been in Italians' homes for 60 years. Some scenographies described different decades and people could take pictures with the actors, trying on vintage or futuristic clothes or simply looking at those slices of life and have fun. Senior Art Director: Angela Stasolla Senior Copywriter: Ilaria Frigeni